SERVICES
THE SCIENCE
Our Proficiencies are your Competitive Edge.
The digital evolution of marketing have created a science out of what we do. Let’s figure the right mix of elements for your requirement.
BASICS ELEMENTS
These are the basics of all marketing communications and branding. Here we set the fundamentals right before we embark on strategic actions for real results.
STRATEGIC ELEMENTS
These are the action to take after setting the fundamentals right.
We are consultants with practical experience in making campaigns perform, bringing a business overseas and creating a successful brand.
Let's Dive In!
BRAND/CORPORATE IDENTITY DESIGN
Brand & Corporate Identity is the persona of your brand or company, integrating various elements to present an ideal image and value proposition to the market. It goes beyond just a logo design for visual identification.
A strong Brand Identity conveys value, builds recognition and trust, helping your brand or the company stand out.
What Is Involved In Creating Your Brand/Corporate Identity
To understand or define your value proposition, target market and assess the positioning strategy of your brand or company. This is where we conduct a competitive analysis and research into the market to assess your strengths, weaknesses and identify market gaps.
The findings here will determine the direction of your identity program, marketing strategy and branding efforts.
We conceptualize a visual system of your brand, including logo and its variations, colours, typeface, graphical elements etc., all specially designed to apply on various media and channels.
Your brand and company has a voice, which is a critical part of your brand identity. We will define your communications tone, which influences your brand’s literature for applications on various media and channels.
Part of the program also includes determining the channels for communications and we shall define how these channels and content should be presented (concept). Rules and guidelines are also set on correct and incorrect use of your brand assets.
The Brand Identity program can be delivered as a Brand Manual / Guidebook or maintained and managed by us on a retainer basis.
SEO | SEARCH ENGINE OPTIMIZATION
If your website is not found on search engine results for relevant keywords/phrase, your website doesn’t really exist.
SEO pushes your web pages to top ranks on search results for relevant keywords as an organic listing. Through a combination of SEO & SEM efforts, all our clients received an average of 40% – 60% increase in enquiries for their products & services since engaging our service.
Scope of Management - SEO
First, we assess your website’s current design and information architecture to advise if the website is ideal for executing SEO.
If website is deemed unfit for effective SEO, we shall propose a full re-vamp or on-site changes to prepare site for executing SEO.
We shall study the competitive landscape on Google Search Engine and propose a strategy to effectively push your web page(s) up to the first 2 pages for relevant search keyword/phrases.
Strategy for SEO also include keyword strategy and creation of backlinks. Depending on business type, target audience and product/service pricing strategy, we may propose to integrate SEO efforts with new or current content marketing for overall efficacy.
The implementation and execution of SEO revolves around a repetitive cycle of optimization actions, including scheduling pages for optimization by priority, submission of update to pages, monitoring for errors and corrective actions, to name a few.
Using 3rd party software and Google Search Console, we monitor for issues that hinder SEO progress such as mobility view errors, broken links, crawl errors etc., and make corrections to the webpage, followed by reporting.
SEM | SEARCH ENGINE MARKETING
SEM positions your digital ad at the most prominent space within the screen, be it on the search result page or other websites. It can appear as a text ad, seemingly like a native search result on the search engine or a graphical banner on other websites labelled as “Sponsored Results”.
To implement SEO or SEM, depends on a myriad of considerations, e.g. product / service type, target audience, price etc., and we know best. Some users tend to click on ads that appear right at the top, while some prefers to scroll through the search results and visit multiple sources for information. Explore your options and our unique management fee model. Let’s Talk!
Scope of Management - SEM
SEM (Google Ads) works on the principal of PPC (Pay-Per-Click) advertising model. Advertisements are shown and positioned with reference to how much a user is willing to bid for a keyword/phrase. It is necessary to study how and what your competitors are doing in the same space.
Strategy is needed to present your advertisements and web page without overspending. The strategy considers keyword/phrases to bid, type of advertisement to publish, grouping them into Ad Groups with specific budgts, and when to publish each advertisements.
A good campaign consists of good ad design that optimize use of keywords/phrases without sacrificing the intent of your message. We may also include image advertisements designed specially to harness the allowable space for some of your Campaigns.
A dedicated account manager manages your account through a monthly monitoring, adjustments and reviewing schedule, ensuring that optimal returns are generated from the budget. Adjustments may include spontaneous adjustments to budget to take advantage of particular events, which shall be communicated to you for approval first before we take any actions.
COPYWRITING
We write with emotions and intent, driven by your brand’s unique value proposition or a special event, giving your brand or company a voice that resonates with your target audience.
Good news is, we are still in the business of original, bespoke writing by professional copywriters. Sure, we use AI too, but why not? We leverage on AI to check for plagiarism, and to ensure that we produce literature that stands out from the undifferentiated noise today.
Scope of Service
– Advertorial
– Websites, E-Commerce & Apps
– Product Catalogue
– Service Specifications
– Press Release
– Event Collaterals
– Editorial / Content Marketing
The Website Anchors the Value and Credibility of your brand or company in a space filled with mediocre, unauthentic and fraudulent information.
WEBSITE / E-COMMERCE DESIGN
People are saying that websites have become irrelevant today.
We agree that websites and single-brand ecommerce sites no longer pivotal in effective marketing but it sure remains relevant and necessary – for any serious business and brands. A website is still needed to anchor clicks on your advertisements and search engine listings .
Making Sense Of Your Website's Existence
Is your website designed to provide corporate information, branding, allow customers make purchase online?
Perhaps, it is your intention to divert traffic from a multi-brand, 3rd party ecommerce to your own site?
According to the defined purpose, we shall assess the current website or propose a new website be built to meet the purpose. Websites are designed to meet one or a mix of the following objective(s):
- Brand Identity / Corporate Identity
- Online Transactions
- Provide Product / Service Information
- Facilitate Search Engine Optimization
- Official Press & Editorial Source
We take reference from a brand or corporate identity manual in the design of your website.
In the absence of a brand/corporate identity guide, we shall conceptualize a design that best project your brand and corporate values. This is also where we define how images and text should be styled and displayed.
Upon approval of concept, the page-to-page design begins, including the copywriting, photography work (if any) and programming for unique functions such as interactive 3D interface, permission-enabled downloading, forms with ticketing, conversational interfaces etc.
Types of Website Design
– Corporate Website
– Brand Microsite
– Campaign Microsite
– Ecommerce Website
– Resource & Informational Website
APPLICATIONS DEVELOPMENT
People are saying that websites have become irrelevant today.
We agree that websites and single-brand ecommerce sites are no longer pivotal in effective marketing but it sure remains relevant and necessary – for any serious business and brands. Advertisements and search engine listings have to land somewhere don’t they?
Apps Development in General
It is important to establish the intent of the app. There are websites masquerading as apps because the functional requirement and purpose doesn’t warrant for an app development.
We are here to talk and make you make informed decisions, including key considerations on whether to create the app for IOS or Android, or to create a native, web or hybrid app.
We propose strategies for development, deployment, monetization and marketing of the app. A dedicated design team shall be attached to the project to focus on the most important aspect of the app – the UI/UX.
Design concepts and mockups of the various interfaces shall be presented for refinements and approval.
The developer team begin building the app, code by code to actualize frontend and backend elements, setting up of APIs and preview environment for the periodic follow-up meeting with the client.
Prior to deployment, we conduct a comprehensive range of tests; from Functional, Compatibility, Security, Performance to User Acceptance Testing to ensure that the app functions seamlessly without bug issues.
Upon deployment, the maintenance retainer kicks in to ensure the app run as expected. Key maintenance aspects include updating (patch) for security, compatibility and performance, which is critical as user base builds up.
Key Considerations for App Development
– Purpose & KPI of app; determine of the app is B2B, B2C or for Internal Use (Tech App)
– Who are the users and how to reach out to them (Marketing of App)
– Adaptability for upgrades/integration
– Marketing & related cost for promotion of App
VISUAL MERCHANDISING
Our competency in Conceptualization & Design combined with experience in regional Visual Merchandising operations positions us as the ideal partner for VM and retail marketing operations.
With strong hands-on experience in FMCG VM requirement and fabrication works across all available material used for visual merchandising, our work perfectly
Design, Fabricate and Deployment
It is important to establish the intent of the app. There are websites masquerading as apps because the functional requirement and purpose doesn’t warrant for an app development.
We are here to talk and make you make informed decisions, including key considerations on whether to create the app for IOS or Android, or to create a native, web or hybrid app.
We propose strategies for development, deployment, monetization and marketing of the app. A dedicated design team shall be attached to the project to focus on the most important aspect of the app – the UI/UX.
Design concepts and mockups of the various interfaces shall be presented for refinements and approval.
The developer team begin building the app, code by code to actualize frontend and backend elements, setting up of APIs and preview environment for the periodic follow-up meeting with the client.
Prior to deployment, we conduct a comprehensive range of tests; from Functional, Compatibility, Security, Performance to User Acceptance Testing to ensure that the app functions seamlessly without bug issues.
Upon deployment, the maintenance retainer kicks in to ensure the app run as expected. Key maintenance aspects include updating (patch) for security, compatibility and performance, which is critical as user base builds up.
Multidisplinary Team Composition
Our VM team is formed by a creative director, designers, product specialists and project managers with complementing skills and experiences, fulfilling all roles required in retail marketing.
We are therefore adaptable in fulfilling a single or combination of roles. whether as an agency, fabricator, installer or project lead while collaborating with other designated vendors.
CONCEPT AND DESIGN
Design is at the heart of what we do. Our journey began in design & offset printing, where we provided conceptualization and art direction for marketing materials and packaging. Today, the same conceptualization and art direction work finds it way to digital media and events.
What Do We Conceptualize & Design
– Marketing Material Design
– Events Build-Up & Experience Touchpoints
– Product & Packaging Design
– Campaign Concept & Art Direction
– Annual Report / Sustainability Report
Standards in Deliverables
With strong foundations in design and commercial printing, we are familiar with production requirements for all contemporary media; from paper to the big screen. Deliverables are up-to-specs and compliant to the requirement of any digital media or commercial printers.
For Sustainability Reports, our in-house Sustainability Consultant positions us favorably to design the report for effective communications.