PORTFOLIO
CASE STUDY
Client:
Industry:
Location:
Year:
Lab Series
Skincare, Cosmetics
APAC
2018
RETAIL POSM PROP
THE DESIGN
In some rare instances, the rack for skincare and cosmetic products needed something to fully-optimize on the available space. In conjunction with C&A Era, we were tasked to conceptualize and design the Visual Merchandising prop for Lab Series’ Rescue Water Lotion. 2 concepts were presented to shout out on “Hydration”, “Boost”, “Rescue”, “Retention”.
Emphasis
Keywords related to this product; water, hydration boost and moisturizing.
The concepts emphasize on “Boost” with an over-sized product splashing into water. It is a common visual style for such products and we manifest it into physical form. Water tank is a containment and effectively strengthen on hydration and moisture retention – the product’s USP.
Execution
Our experience in printing and material knowledge of acrylic, wood and metals took care of production drawings for precise production.
Final product includes an optional add-on for Chinese market.
Client:
Industry:
Location:
Year:
Lab Series
Skincare, Cosmetics
APAC
2018