PORTFOLIO
CASE STUDY
Client:
Industry:
Location:
Year:
Lab Series
Skincare, Cosmetics
APAC
2018
Retail POSM Prop Design
In conjunction with C&A Era, we were tasked to conceptualize and design the Visual Merchandising prop for Lab Series’ Rescue Water Lotion. 2 concepts were presented according to HQ guidelines and product features.
Concept – Emphasis
Keywords related to this product; water, hydration boost and moisturizing.
The concepts emphasize on “Boost” with an over-sized product splashing into water. It is a standard visual style for such products and we manifest it into physical form.
Water tank is a containment and effectively strengthen on hydration and moisture retention – the product’s USP.
Challenge – Space
One of the challenges for Travel Retail would be the space availability and logistics, which brings us to the question of material selection.
With the client’s requirement for certain elements to be in place, we need to strike a balance between fitting the design into available space without losing conceptual objectives.
Space availability varies between airports in the region, need for material that can withstand impact during freight, extent and method of assembly at destinations are considerations that plays a part in such product design project.
Fabrication & Material
Our experience in commercial printing and fabrication of acrylic, wood and metal objects helped facilitate the production works by different parties with good production drawings, files and directions.
Experience with various material for shopfitting, visual merchandising and events allowed us to suggest the right material and finishing to adopt.
In fact, the packing of these products for delivery to deployment location is one of the most critical considerations in such project.
Final product includes an optional add-on for Chinese market.
Client:
Industry:
Location:
Year:
Lab Series
Skincare, Cosmetics
APAC
2018