PORTFOLIO
CASE STUDY
Client:
Industry:
Location:
Year:
Sennheiser, SG
Electronics FMCG
Singapore
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Window Display Concept Design & Deployment
The client was looking for a window display system that can easily adapt to different product lines and maintains consistency with the brand identity in its bare default configuration. This project is a case of simple, high adaptability design that doesn’t break marketing budgets. In collaboration with C&A Era, we conceptualized, designed and deployed the window display for Sennheiser’s latest product back then – the Momentum 2.0 headphone.
Adaptable for more
Acrylic tent cards with easily changeable media adapts the window display concept for any other products. To add visual depth for the display, talkers made of foam board with mounting is attached to the tent card, shouting out on the USP.
Procurement & Installation
Once the concept is confirmed, we sourced and purchased the furniture and lighting according to the design. There were small customizations done to the purchase.
It was proposed to the client that to adapt to other products, additional props can be added to the surrounding area for more branding effect.
Client:
Industry:
Location:
Year:
Sennheiser, SG
Electronics FMCG
Singapore
–