Brand Identity Design with Integrated Multi-Channel strategies, including social media marketing, linkedin content marketing and company overseas marketing campaign - government grant applies

Google Ad Campaign Strategy & Management at flat fee, regardless of how much you spent for budget or profitted from sales.

PORTFOLIO

CASE STUDY – Corporate Website Design

Client:
Industry:
Location:
Year:

1Supplier Pte. Ltd.
Pharma Manufacturing Equipment
Singapore
2025

Corporate Website Design

CONCEPT TO EXECUTION FOR PHARMACEUTICAL MANUFACTURING SOLUTIONS INTEGRATOR

Following up on the Corporate Identity project, we re-designed the website for 1Supplier which was formerly an e-commerce site without a functional cart or actual products on sale. The new website is part of a market positioning effort that spans corporate identity, web presence, events and communications.

Scope of Work

– Design Conceptualization
– Copywriting for all products and pages
– Page-to-Page Design

CONCEPT & LAYOUT

- 2 Concepts based on the directions provided in the Corporate Brand Guide were presented for selection.
- We present conceptual designs that includes visuals of the home page, about us page and product/service page.
- Selected concept to be further adjusted according to the client’s feedback.

Balancing Between Corporate and Product Emphasis

A typical equipment trading company showcases their equipment, making the website look just like a catalogue but yet the equipment cannot be purchased through an e-commerce cart.

The client is not a trading company and the website is meant to send corporate messages. We avoided over emphasis on equipment and let the corporate colour and big messages take precedence, creating a minimalistic, modern yet technical impression for the company.

All About ONE

In this project, significant efforts were placed on the creation of copies for company profile, including tenets such as the O.N.E Values.

The O.N.E Values, derived from the 1 in the company name, leveraged on the first initials to create 3 corporate values which pens the company’s values and belief in accordance to ESG considerations. This, unintentionally paved the way for our next project with 1Supplier – ESG Strategy and Reporting.

Product Copywriting

The client’s industry is a highly technical and niche sector within the pharmaceutical industry. Technicalities and industry correctness takes precedence over creative word play or witticism in writing descriptions about categories and individual equipment solutions.

The direction we set is to write for an audience that are from the pharmaceutical industry, knowing exactly what they are searching for from the website.

Aiding Navigation with Familiarity

Instead of listing equipment that counts in the hundreds, we grouped the equipment by application/purpose, based on the application icons designed under the corporate identity project.

We create generic 3D models of each manufacturing application’s production floor, consisting of 3D models of equipment in each process in the rightful flow. Visitors can roll-over each solution’s model, click and view what options (Equipment Solution) are suitable to fulfill that particular process application

For any visitors in the pharmaceutical industry, the model of the production floor and each equipment system will definitely be familiar.