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PORTFOLIO
CASE STUDY
Client:
Industry:
Location:
Estee Lauder
Skincare, Cosmetics
Bangkok, Thailand
This event in Bangkok hosts the regional sales & marketing teams and the requirement is to conceptualize a set-up based on the original intentions from Brand HQ. The objective is to provide a mock-up of what the teams may expect for the year.
Multi-Brand Concept
The event showcases the marketing directions for 5 brands in a single space, with emphasis on Lab Series and DKNY fragrances. The challenge is to create an overall concept that embraces the directives of all brands.
Concept for Lab Series
Lab Series was awarded the GQ Grooming Award that year, and went ballistic on the social front, inviting onboard actors and media personalities all across APAC to be the brand ambassador.
Drawing inspiration from those events, we presented our concept – A star-studded, red carpet concept of glam fit for the movie stars!
Concept for DKNY
Taking reference from the Visual Merchandising (VM) Guideline from Brand HQ, we brought the concepts to live with a little in-house twist to create harmony with the event as a whole.
We brought to life the concept from VM Guideline; ‘Take A Bite Out of Life’ and ‘NYC’, and turned it into a filming set for the movie stars coming from the red carpet infront.
Illustrating the Event
3D renderings and 2D visuals helps the client visualize the entire experience we seek to create. For each brands, 2 concepts were presented. Based on the information we gathered during the site visit, we proposed the layout and floorplan for the event. To help the client save on cost of production and logistics, we designed the exhibit for Lab Series and DKNY fragrances to be presented back-to-back, while utilizing the same carpentry works as a basis for further customization.
Red Carpet Gala
The exhibits for Lab Series features the award winning product on a hero display. The red carpet, the gold queue poles and the photo backdrop filled with GQ monogram brings out the red carpet, gala experience.
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Take A Bite Out Of Life
Drawing directions from the VM Guideline, we brought to life mock-ups of the Window Display, Pop-up Event to even the smallest fabrication such as the product display sets. A filming set of real camera, lights and director’s chair was rented and placed to create the ‘on-set’ concept we proposed.
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Production Management
Our task included the illustration of production drawings, laser-cut files, FAs for printing etc. In conjunction with our fabrication partner in Thailand, we oversaw the production and assembly work of the various components.
Work involved in this project includes conceptualization, build-up design and fabrication to deployment overseas in collaboration with local carpentry partner.
Client:
Industry:
Location:
Estee Lauder
Skincare, Cosmetics
Bangkok, Thailand