PORTFOLIO
CASE STUDY
Client:
Industry:
Location:
Year:
Clinique
Skincare, Cosmetics
Bangkok Thailand
2018
The event in Bangkok hosts the sales & marketing teams from the region and the requirement is to conceptualize a set-up to showcase both products and visual merchandising concepts.
The team flew to the location for a site survey to understand the exact space & utilities available to us.
Minimalist Exhibition Concept
Clinique is known for its minimalist and white brand identity. This is reflected in the concept we presented to the client. The concept was a exhibition-style presentation of the brand’s marketing directives.
Modular Design
The location had limited space, limited time for set-up and a cargo lift that's too small to be of help. Modular assembly is the answer in a time-limited set-up.
Floating in Precision
An elaborated means to ensure the fishing lines drop according to the presented visuals. We produced all production drawings and managed the fabrication works from both Singapore and Thailand.
Material x Light
To soften the hard edges, we leveraged on fabrics. Coupled with lighting effects, the translucent fabric produced a unique visual experience.
We conceptualize and executed Clinique’s annual meeting event in Bangkok. We proposed a minimalist gallery concept projecting visuals in 3 stages; Past, Present and Future.
The displays were designed to be modular to facilitate the logistical movements from shipping to set-up. Visuals featured the journey of Clinique’s marketing directives and some exciting mock-up, such as the Vogue magazine on which Clinique was introduced to the world on a publication for the very first time.
Client:
Industry:
Location:
Year:
Clinique
Skincare, Cosmetics
Bangkok Thailand
2018