PORTFOLIO
CASE STUDY
Client:
Industry:
Location:
Year:
1Supplier Pte. Ltd.
Pharma Manufacturing Equipment
Singapore
2025
Defining the Corporate Identity
The client is one of the major player in pharmaceutical manufacturing solutions with a well-established position in the market. Established since 2009, the client has been solely focused on building the company and proficiency in a highly technical and niche industry – Pharmaceutical Manufacturing. 15 years into the business, the client is ready to build long-term value for the company.
Specific requirements from the client:
- No major deviation from original
- Strong Colors
- Hint of Chinese origins
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Img.1 – The Company is stepping up on their corporate image and market positioning efforts, and a clear definitions of corporate colours and logogram definitions will aid in the consistent application of the company’s identity in various channels.
Img.2 – The client never had a corporate colour. From this project onwards, the Granite Green shall be consistently exposed in all their marketing communications material to build association with the company.
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Img.3 – The primary typeface is derived from the logogram’s typeface, which shall be used as titles, subtitles and where emphasis is needed.
Img.4 – We defined for the client allowable and non-allowable applications of the logogram to ensure all parties reproducing the corporate identity applies the elements consistently.
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Img.5 – Visual Assets play a key role in building a brand’s identity, helping the target market recognize and connect with the brand instantly.
Img.6 – The client offers a wide array of solutions for pharmaceutical clients.
Categorization through graphical icons according to operational function/purpose helps in organizing information on other channels.
Client:
Industry:
Location:
Year:
1Supplier Pte. Ltd.
Pharma Manufacturing Equipment
Singapore
2025