PORTFOLIO
CASE STUDY
Client:
Industry:
Location:
Year:
U-Save F & B Equipment Pte. Ltd.
Kitchen Equipment
Singapore
2008
New Corporate Identity & Guideline
The client is a well-established and highly reputable stockist of commercial kitchen equipment in Singapore. They needed a new corporate identity in alignment with the move to modernize its marketing methodologies with a new website, Search Engine Optimization and print collaterals for digital distribution.
Specific requirements from the client:
- No major deviation from original
- Strong Colors
- Hint of Chinese origins
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Img.1 – The fundamental purpose of a Corporate Identity Program, or a Brand Manual, is to set the parameters for reinforcing the brand’s identity. As such, a standard brand manual or corporate identity guideline clearly illustrates the logo grid of the logogram and its variations.
Img.2 – Corporate colors and its codes are also clearly defined to ensure consistency in application by both internal and external parties.
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Img.3 – The corporate typeface can be designed, or selected based on existing fonts. Corporate typeface ensures consistency in all marketing and communications materials, establishing the company’s standard style. Typeface are also cross-analyzed with logogram and other systems to ensure compatibility within the same space.
Img.4 – Corporate colors and its codes are also clearly defined to ensure consistency in application by both internal and external parties.
Client:
Industry:
Location:
Year:
U-Save F & B Equipment Pte. Ltd.
Kitchen Equipment
Singapore
2008