General Concept & Design for Print - Estab Brand Services Singapore
Marketing Communications Design - Restaurant Menu Design
PORTFOLIO
CASE STUDY
Client: Industry: Location: Year:
Otoko Ramen F & B Singapore –
F & B MENU DESIGN
Design Conceptualization
Three design concepts in different colour theme was presented, with the first concept (Grey) drawing inspiration from the interior design of the restaurant. The menu was designed with clear oriental stylings, projecting a Japanese identity with minimalism.
What better way than to throw in a pair of chopsticks.
Design Elements
Otoko Ramen has been feeding both Japanese and local patrons and thus requested that the menu includes Japanese content.
The design is also required to double-up as a flyer and so we added in the Otoko Ramen brand story and a feature segment; 3-steps to enjoy the true taste of Japan for customers to read while waiting for the food.
The final menu design with images of food and category headers.