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PORTFOLIO
CASE STUDY
Client: Industry: Location:
Lab Series
Skincare, Cosmetics
Singapore & APAC
Retail POSM Prop Design
In conjunction with C&A Era, we were tasked to conceptualize and design the VM prop for Lab Series’ Rescue Water Lotion.
2 concepts were presented according to the brand identity and product features.
Concept – Emphasis
The product is about water, hydration, boost and moisturizing. The concept was crystallized to emphasize on “Boost” with over-sized product and “hydration” with water splash.
We want a visual of an over-sized product bursting out of water with a splash. Water tank is a containment and effectively strengthen the “over-sized” visual effect.
Challenge – Space
One of the challenges for Travel Retail would be the space available for creative works.
With the client’s requirement for certain elements to be in place, a balance have to be striked in designing this prop to fit the available size, without failing it’s visual objective to being over-sized. To top it all, space availability varies between airports in the region.
Fabrication & Material
With experience handling commercial printing, acrylic, carpentry and metal works, we are able to produce production files that are immediately suitable for production works. We are also able to advise the correct type of materials to use for these genre of production.
Final product includes an optional add-on for Chinese market.
Client: Industry: Location:
Lab Series
Skincare, Cosmetics
Singapore, APAC