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PORTFOLIO
CASE STUDY
Clinique
Skincare, Cosmetics
Asia Pacific
2018
PORTFOLIO
CASE STUDY
Client: Clinique Industry: Skincare, Cosmetics Location: APAC
In collaboration with C & A Era, we were tasked with the design and deployment of Clinique Moisture Surge Visual Merchandising. The direction was to create a distortion from the standard planogram to shout-out on the new Moisture Surge cream. The design would feature a product highlighter/locator with inserts and wall claddings featuring the series’ visual identity. The set-up, together with the products would instantly standout from the other shelves
adaptation for variable space
Space availability and shelving format varies across the APAC retail channels. In order to achieve a consistent outlook for the distortion VM, cut lines and installation guide were provided to ensure that the various VM teams deploys the design in a uniform manner.
adaptation for products
Besides facilitating an easy deployment process for the various VM teams in other markets, the design of the product highlighter, allows for easy adaptation when there is a need to promote other products. Switching out the insert was all that is required.
adaptation consistency
To ensure consistency of Visual Merchandising in other countries, we also provided an installation guide for all products that was sent abroad. Installation guide was designed to include 2 languages; English and Chinese.
Clinique
Skincare, Cosmetics
Asia Pacific
2016