Corporate Website with SEO structure and strategy - Estab Brand Services

Website Design with Copywriting and SEO infrastructure

PORTFOLIO

CASE STUDY

Client:
Industry:
Location:
Year:

Cleancoat Services Pte. Ltd.
Commercial Cleaning Services
Singapore
2020

Clean Coat Services Pte Ltd (Clean Coat) was previously using an outdated website that is not mobile-friendly. They needed a responsive website, built with provision for executing SEO. Our scope of service includes copywriting of website content and sourcing of stock images.

 

Clean Coat provides professional commercial cleaning services for commercial properties that includes Offices, Pharmaceutical manufacturing compound, F & B kitchens, production facilities, hospitality compound and even hospitals. Being part of Davy Group, Clean Coat needs a contemporary website to remain relevant in the digital world.

Specs & Info. Architecture

Laying the foundations right before any programming or design work mitigates errors, bugs and most importantly, on-time delivery.

 

Prior to full-scale execution, we present for approval the Information Architecture, Functional Specs & Requirement, Layout/Wireframe, Design Concept and SEO structure & strategy.

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Art Direction

Other than the structure, the art direction is another important aspect of the website that needs to be considered. This is especially the case when most websites have evolved to look similar and the difference is made primarily through images and videos on the website.

We proposed various moodboards that shall determine the photography and video directions on the website.

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The completed website design project

Discover the design at www.cleancoat.com.sg

Client:
Industry:
Location:
Year:

Cleancoat Services Pte. Ltd.
Commercial Cleaning Services
Singapore
2020

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